If you’ve ever wondered whether it’s “too late” to switch careers or if it’s possible to turn your passion for fitness into a thriving role—Amy Luttrell’s story will seriously inspire you.

Amy is the Club Manager at Fernwood Tuggeranong in Canberra and a finalist in the 2025 AusActive Awards for Manager of the Year. But her journey into the fitness industry didn’t start with a straight path. It started with two young kids, a corporate job that no longer lit her up, and a gut feeling that she was meant for something more.

“I was on maternity leave with my second baby when it dawned on me—I don’t want to go back to corporate,” Amy shared. “It just didn’t fill my cup. I loved fitness and decided to study while I was at home with the kids.”

She started her PT studies during nap times, squeezed in assignments between nappy changes, and had the support of an amazing e-coach who helped her stay on track.

After finishing her studies, Amy landed her first role at a gym about 30 minutes from home. It was the perfect place to build confidence and learn the ropes, but when that facility closed down, she didn’t miss a beat.

She had already joined her local Fernwood as a member—drawn to the community vibe and convenience—and when a position opened up, she jumped at the chance. The role? Nutrition Coach & Manager. With a background in nutrition (she studied it at 18!), it was a full-circle moment that reignited her passion for holistic health.

Wearing All the Hats (and Loving It)

Since then, Amy’s journey at Fernwood has gone from strength to strength. She’s worked as a personal trainer, group fitness instructor, and sales and marketing manager before stepping into her current leadership role as club manager.

“I’m one of those weird people who love sales,” Amy laughed. “And I really enjoy the business side of things too—marketing, community building, all of it!”

Today, she manages a thriving club of over 1,850 members and more than 60 female staff. And yes—all women.

“It’s a lot of hormones under one roof,” she joked. “Sometimes I think everyone’s cycle syncs up!”

But behind the laughs is a leader deeply committed to community, growth, and creating a supportive space for women to thrive. Amy’s club runs regular challenges, social events (including an annual gala ball!), and even hosts a community carnival. She’s the type of manager who might be filling in for a class one minute and handling cancellations or planning the next marketing campaign the next.

The Power of Community

When asked what the most rewarding part of her career has been, Amy didn’t hesitate:

“We change lives here. We help women feel connected, make friends, and improve their health. Creating that space—that’s what lights me up.”

It’s that impact that keeps Amy motivated, and it’s the same reason she’s stayed in the industry for nearly a decade.

One standout moment? A woman who had never stepped foot in a gym before came to Amy for help. She was anxious, unsure, and starting from scratch.

“I taught her the basics—how to squat, how to do a push-up. Now, she’s absolutely smashing it. She's like a fitness model! And even more amazing, she’s now a mum of two herself and living that healthy lifestyle with her own daughters.”

Advice for Aspiring Trainers

Amy knows that many women thinking about becoming a trainer worry they’re not “academic enough” or feel like it’s too late to change careers. She gets it—because she felt that way too.

“I wasn't great at school. I truly didn’t think I was smart enough. But I was—and you are too.”

Her advice?

“Just do it. You’re not committing to the next 10 years—you’re just exploring something you’re passionate about. You’ve got nothing to lose.”

Amy was 28 when she studied her Certificate III and IV. At the time, she thought she was on the older side—but many of the women we work with at Women’s Fitness Education are in their 30s, 40s, and beyond. It’s never too late to do something you love, especially when it’s something that can positively impact the lives of other women.

“I never thought I’d be managing a gym,” Amy admitted. “I just wanted to do something that felt right. And it turned out to be the best decision I’ve ever made.”

If you’re thinking about becoming a qualified personal trainer or group fitness instructor, check out our Certificate III and IV in Fitness. Feel free to reach out if you have any questions!