Building Fierce Fit: Jordie’s Journey
From a reception role to launching a powerful women's boxing movement, Jordie White's journey is proof that sometimes the smallest opportunities can lead to the biggest transformations.
When Jordie White first took a job at a gym reception desk, becoming a certified boxing coach wasn't on her radar. In fact, the only reason she began studying fitness was because it was required for her position. But that checkbox moment turned into a calling.
"I just thought, why not give it a go?" Jordie recalls. That go sparked a passion for group training and the energy of helping others. Despite not continuing on to Cert IV, her foundation through Cert III and hands-on experience allowed her to form lasting connections and develop a unique coaching style.
Her journey wasn't linear. After some time in the industry, COVID hit, and Jordie stepped away to focus on another career and her personal training. A serious back injury during Muay Thai practice shifted her focus again. During recovery, she found herself drawn to boxing—not just as exercise, but as an art. That draw took her into professional boxing gyms, where she began sparring, learning, and realizing how empowering the sport could be.
"Sparring was terrifying," she admits. "It was a boys club. I was tall, heavy-set, and a woman—people didn’t take me seriously." But that discomfort ignited a fire. With the support of coaches who recognized her potential and a growing sense of mission, she became a bronze-certified coach with Boxing Australia.
Her business, Fierce Fit, was born in January. What started as an idea to create an inclusive boxing space for women quickly turned into a 1,300-strong community. "I thought maybe 10 people would be interested," Jordie says with a laugh. Instead, women from all walks of life—beginners, gym owners, and even rugby teams—showed up.
Fierce Fit offers bi-monthly bootcamps in Brisbane and major quarterly events that blend boxing with wellness: breath work, ice baths, meditation, and community connection. Jordie’s emphasis isn’t on weight loss or performance, but on mental health, technique, and personal growth. Her upcoming four-week challenge includes nutritionists and mental health experts, focusing on holistic well-being rather than traditional fitness outcomes.
"I’m done with the 'lose weight quick' narrative," she says. "Our challenge winner won’t be the person who lost the most kilos. It’ll be the one who grew the most mentally, improved their technique, and showed up for themselves."
Her advice to new fitness professionals? "Be true to yourself. You don’t have to follow the traditional path. Find your passion, and you’ll find your people."
Jordie White is living proof that when you follow your heart, you can end up leading a movement.
If you’re thinking about becoming a qualified personal trainer or group fitness instructor, check out our Certificate III and IV in Fitness. Feel free to reach out if you have any questions
